what do elon musk, twitter and subscription fatigue have in common? musk’s twitter deal could trigger a huge shift in the digital advertising space for small businesses. with subscription fatigue rising among users, musk’s plan to build-out a subscription model for twitter is controversial and risky.
while musk wants to decrease twitter’s ad revenue, popular movie streaming services might re-incorporating them into their models to combat subscription fatigue and keep business. while ad revenue and subscription revenue hang in the balance, small businesses should keep a close eye on what opportunities for tv advertising will become available in the coming months.
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